This introductory general ecology text features a strong emphasis on helping students grasp the main concepts of ecology while keeping the presentation more applied than theoretical. An evolutionary perspective forms the foundation of the entire discussion. The book begins with the natural history of the planet, considers portions of the whole in the middle chapters, and ends with another perspective of the entire planet in the concluding chapter. Its unique organization of focusing only on several key concepts in each chapter sets it apart from the competition.

Multimedia Technologies: Concepts, Methodologies, Tools and Applications offers an in-depth explanation of multimedia technologies within their specific application areas as well as developing trends for the future.

This concise and affordable introduction to the basic ideas and practices of contemporary cultural anthropology addresses the needs of anthropology professors who make extensive use of ethnographies and other supplementary readings in their courses.

Psychology does not need to be overwhelming or scary. For many students the idea of studying psychology can be a little…nerve-wrecking. The functions of the brain, psychological theory, and core concepts of study can seem like a vast undertaking. Creative Concepts in Psychology: An Activity and Case-based Approach proves that this material is manageable, fascinating, and totally engaging for students.

Airasian presents complex concepts clearly so that pre-service teachers can understand them, and solidly grounds these concepts in best practice through practical, real, well-integrated examples. He talks to, not at users. The text conceives of classroom assessment in a broader way than many other texts.

Thompson, Strickland and Gambles’, CRAFTING AND EXECUTING STRATEGY, 16e presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management.

Crafting and Executing Strategy: The Quest for Competitive Advantage, 20e by Thompson, Peteraf, Gamble, and Strickland maintains its solid foundation as well as brings an enlivened

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Designed for courses that make extensive use of ethnographies and other supplementary readings, this is a concise introduction to the basic ideas and practices of contemporary cultural anthropology. Not a standard textbook, Core Concepts in Cultural Anthropology, Seventh Edition, offers an elaborated discussion of the key terms and concepts that anthropologists use in their work. The book prepares students to read ethnographies more effectively and with greater understanding.

The book Introduces to general concepts of engineering science for specific students on the application of engineering to problem solving, engineering principles & disciplines related to engineering science, design methods, machine building, professional ethics, solving technical problems.